Determining Who Should Receive An Organ Transplant Can

Determining who should receive an organ transplant can be a tricky and difficult task. According to the UNOS, the company that maintains the organ transplant list, there are various factors that are under consideration when an organ is available. Things like blood type, tissue type, medical urgency, and proximity to the donor are all taken into consideration; factors like age, income, or racial/ethnic background are not even taken into consideration. Furthermore, the transplant list is more like a pool than a list. So, if one patient hits more criteria than another patient, then he or she will receive the organ, regardless of their status (â€Å"The Gift of a Lifetime†). While this system may seem slow or flawed, it allows patients the†¦show more content†¦One of the patients’, Patient A, limb failed due to a freak car accident where he was t-boned by a drunk driver. On the other hand, Patient B’s limb failed due to heroin addiction, an outcome he was fu lly aware of as an avid user. Now, who deserves the limb transplant? If we just consider the distributive norm of need in our definition of distributive justice, we will be stuck at an impasse. Because both Patients A and B are both in dire straits, we can say that they both a have strong claim to the scarce good in question. However, if we consider including the distributive norm of equity in the definition of distributive justice, this problem can be remedied. The norm is equity is as follows: a person’s claim to a scarce good should be dependent on how much of a role he or she plays in the outcome (Anderson). In other words, this would mean that those who work harder deserve a larger share of outcome than those who do not put in as much effort. In the case of organ transplants, we can apply this norm as the following: a patient’s claim to an organ is dependent on how little of a role they play in their need for a transplant. This essentially means that those who pla y a less active role in harm caused to their organs have a better claim than those who are actively damaging their organs. Now, applying this norm to our definition of distributive justice, we will be able to determine that Patient A is more deserving of the limb transplantShow MoreRelatedThe Contribution Of An Organ Transplant1184 Words   |  5 Pages An organ transplant â€Å"is a surgical operation where a failing or damaged organ in the human body is removed and replaced with a new one† (Center for Bioethics). The first organ transplant was provided in 1954, where a kidney was taken from one identical brother to another, lasting for eight years. Eventually more successful organ transplants began to occur such as in 1962 the first cadaveric transplant was a success prolonging life for almost two years. In 1966 a successful liver transplant hadRead MoreEssay On Organ Donation814 Words   |  4 Pagesprocess of organ donation and transplantation prolongs life. Problems w ith the supply and demand of viable organs lead to controversial topics and debates regarding solutions to suppress the gap between donors and recipients. One prevalent debate concerning these problems follows the question of whether to allow non-donors to receive organ transplants if needed even though they aren’t registered to donate their own organs. Although denying non-registered organ donors the possibility to receive transplantsRead MoreHsc 525 Week 2 Essay example1101 Words   |  5 PagesEthical Health Care Issues: Organ Transplant Allocation University of Phoenix HCS 545 Health Care Law and Ethics Louise Underhahl July 23, 2012 Ethical Health Care Issues: Organ Transplant Allocation One of the areas that is currently affecting the United States is the ethical issue of organ transplant allocation. Since the first single lung transplant in 1983 and then the first double lung transplant in 1986 there have been thousands of people who have lived because of the surgery. OneRead MoreOrgan Donation Case Study Essay967 Words   |  4 PagesOrgan Allocation Case Study: Correctional Healthcare Healthcare workers and the ethics board make tough decisions that impact the patient’s future, especially related to organ allocation. Organ transplantation is extremely important in order to save lives, prolong survival, and increase the quality of life (Beyar, 2017). Each year the number of people on the waiting list continues to rise at an alarming rate. According to the U.S. Department of Health and Human Services, organ donation statisticsRead MoreOrgan Allocation Case Study : Correctional Healthcare1147 Words   |  5 PagesOrgan Allocation Case Study: Correctional Healthcare Healthcare workers and the ethics board make tough decisions that impact the patient’s future, specifically related to organ allocation. Organ transplantation is extremely important in order to save lives, prolong survival, and increase the quality of life (Beyar, 2017). Each year the number of people on the waiting list continues to rise at an alarming rate. According to the U.S. Department of Health and Human Services, organ donation statisticsRead MoreOrgan Donation : An Important Decision For Yourself975 Words   |  4 PagesListen: The American Transplant Foundation reports that today there are more than 121,000 patients waiting for a lifesaving organ or tissue; many of whom may never find a suitable donor match. c. Thesis Statement: Becoming an organ donor is not only an important decision for yourself, but it is also an important decision for the life that you have the power to save. d. Credibility Statement: Being that my grandfather is currently on an organ donation list and because I am an organ donor myself, I believeRead MoreEssay about Organ Transplantation and Ethical Considerations2773 Words   |  12 PagesOrgan Transplantation and Ethical Considerations In February 2003, 17-year-old Jesica Santillan received a heart-lung transplant at Duke University Hospital that went badly awry because, by mistake, doctors used donor organs from a patient with a different blood type. The botched operation and subsequent unsuccessful retransplant opened a discussion in the media, in internet chat rooms, and in ethicists circles regarding how we, in the United States, allocate the scarce commodity of organsRead MoreThe Heart Of Heart Failure1167 Words   |  5 Pagestwo major surgical approaches involve heart transplants or receiving a ventricular assist device (Mancini Colombo, 2015). There are much discussion in regardless to receiving a heart transplant versus a ventricular assist device, destination therapy, as well as future advances in ventricular assist devices. Heart Transplant versus LVAD There are many considerations when it comes to determining whether an individual should receive a heart transplant or a ventricular assist device. For instanceRead MoreAllocation Of Scarce Resources : Donor Organs2243 Words   |  9 Pages Allocation of Scarce Resources: Donor Organs Deborah Russell Drexel University Abstract The allocation of scarce resources is an ongoing issue in healthcare today. The scarcity of many specific interventions include beds in the intensive care unit, donor organs, and vaccines during a pandemic influenza are widely acknowledged as an extensive issue in healthcare ethics. The allocation of scarce resources is the determination of how to equally and fairly use scarce medical resources availableRead MoreOrgan And Organ Of Organ Transplantation2652 Words   |  11 Pagescentury, organ transplantation provides a way of giving the gift of life to patients with terminal failure of vital organs. Organ transplantation requires the participation of both fellow human beings and of society by donating organs from deceased or living individuals. The ever increasing rate of organ failure and the inadequate supply of organs have created a significant gap between organ supply and organ demand. This gap has resulted in extremely lengthy waiting times to receive an organ as well

Emotions Research and Theories Free Essays

Emotion is a feeling that causes physical and psychological changes as well as, influence thought and behavior. Like motivation emotion is categorized into three separate categories: neurological, physiological, and cognitive. Emotionality is associated with a range of psychological phenomena including temperament, personality, mood, and motivation (Cherry, 2010). We will write a custom essay sample on Emotions Research and Theories or any similar topic only for you Order Now Emotion is both an intrinsic and extrinsic source of motivation. The emotions that we feel internally drive us like an instinct. Externally what we experience teaches us how to react in the future. The James-Lange theory was an early theory individually discovered by two scientists in the 20th century, William James and Carl Lange. The James-Lange theory states that emotions happen because of physiological reactions to events. For example; you are walking down the street and see a person who wronged you in the past; your teeth clench and you nostrils flare. The William-Lange theory proposes that you will interpret your physical reactions and conclude what emotion you feel. â€Å"My face tightened therefore I am angry. ) The Cannon- Bard theory sought to dispel the William-Lange theory and stated that we feel emotions and experience physiological reactions such as, trembling, sweating, and muscle tension simultaneously. Example- the toddler sees a doctor with a needle and is scared so she cries. The cognitive arousal theory focuses on the interaction between the two arousal and cognition. The first experiment for this theory was created by Schachter Singer in 1962. This theory focuses on two dimensions of emotion the quality and intensity. They believed that emotion was produced with psychological arousal. When someone is aroused psychologically this can produce a variety of feelings. For example, anger, fear, happiness, anxiety, or sadness depending on the intensity some kind of action will be produced behind these emotions. For instance, a student that lives in a dorm room alone she is just watching television then suddenly hears a struggle to get her door open. Immediately she feels fear and anxiety her next action will be determine by the intensity of her emotions. The arousal in this case would be everything she is thinking is it a burglary, she can get hurt in the process, or is someone there to hurt her. The first thing she grabs is a knife and some mace her father gave her before leaving for college. Her second move would be to call 911. Therefore this scenario proves this theory is correct if there were not any psychological arousal there would not been any action (DeckersL. 2010). Category analysis is a way of analyzing emotion with the study of words associated with that emotion (Deckers, 2010). Category analysis assumes that the development of words happened to describe the emotional experiences of individuals (Deckers,2010), â€Å"in other words, the reason for words such as love, hate, sad, happy, afraid, and angry is because each labels a distinctly unique feeling in a particular situation† (Deckers, 2010. p. 317). These words exist because people have experienced a specific feeling and associated that word to that feeling. To understand the different ways a person express his or her emotions Johnson-Laird and Oatley did a study of 590 English words meanings to classify each word into an emotion category, and words with similar meanings are classified together (Deckers, 2010). One concern with their study was determining if a â€Å"word† used to describe a feeling was subjective. Though their research the results were; categories of five basic emotions, which are happiness, fear, sadness, disgust, and anger. Happiness, fear, sadness, disgust, and anger are words describe basic emotions (Deckers, 2010) Facial expressions are another research method used for uncover basic emotions. The thought in reference to facial expressions is that basic emotions have facial expressions is in accord with that emotion, such as a frown coincides with sadness (Deckers, 2010). Ekman and Izard reported, â€Å"If there is no distinctive facial expression, then the corresponding subjective state should not be considered an emotion facial expression† (Deckers, 2010, p. 18). Ekman along with Izard discovered that facial expressions together with emotions were precisely identifiable by people of differing cultures worldwide, which inspired Ekman’s proposal of the six basic emotions along with the matching facial expressions. The six basic emotions that have recognizable facial expressions are surprise, happiness, fear, sadness, disgust, and anger. The more dramatic the facial expression, the strong er the emotion is for the individual. Lopatovska and Arapakis (2010), â€Å"facial expressions, are the result of facial muscle contractions, which induce movements of the facial skin and temporary deformations of the facial features, such as eyebrows, nose, and mouth† (p. 5). For example, an individual usually expresses sadness through his or her eyes, eyebrows, and mouth regions. Ekman asserts that â€Å"in sadness, the inner corners of brows are drawn up, skin below the eyebrow is triangulated with the inner corner up, upper eyelid inner corner is raised, corners of lips are down or the lip is trembling† (as cited in Lopatovska Arapakis, 2010, p. 5). Facial expressions are a channel for emotions associated with the effect of the emotions, and serve as a universal language, which enriches the interactions between humans. Many studies of Facial Feedback Hypothesis simply say facial expression is the emotional responds to a person’s emotional feelings. One does not cause the other, but both are in response to an emotion stimulus (Buck, 1984, 1985). Viewing cartoons evokes smiles, laughs, and feelings of amusement (Decker, 1994). Unpleasant scenes such as traffic accidents and ritual suicides however evoke facial expression indicating that the feelings induced are unpleasant (Zuckerman et al. 1981). All are affects from an emotional stimulus but one does not have an effect on the other. The more intensified the stimulus the more intensified the facial expression. For example, if you find something funny you may just smile but, the funnier the situation the smile will eventually turn into laughter. The Event-Appraisal-Emotion Sequence can be broken up into four different emotion-inducing situations: (1) different appraisal of different events can produce different emotions. 2) the same appraisal of different events can produce the same emotion (3) the outcome of the appraisal process elicits the involuntary unfolding of emotion (4) appraisal can happen both above and below the level of awareness (Deckers, 2005). This simple says that first an emotion is introduced. Then that emotion is predetermining which way it should go, either negative or positive. After the emotion determines which way to go it starts to see which personal scheme, attitudes, or need it wants to display. Last but not least the emotion is transformed in and affect which is a physiological response, expression, and or a behavior. In conclusion, emotion is something that we all have, some emotions are more noticeable than others and some are hidden, it can be physical and psychological, and influences behavior, emotions are a strong set of feelings that can change rapidly from person to person, emotions influence motivation and cause people to do what they do. There are many theories and hypothesis that try to explain emotion and try to understand why people feed off of three emotions. How to cite Emotions Research and Theories, Essays

Pepsico Essays (4069 words) - Patent Medicines, PepsiCo, Frito-Lay

Pepsico 1. Introduction: 1 What is PEPSICO? 1 Brief History of PEPSICO 1 Business Segments 1 Frito-Lay 1 Pepsi-Cola Company 2 Tropicana 3 2. Company Analysis: 4 External Analysis 4 PEST Analysis: 4 Porter's Diamond: 5 Five Forces 8 Internal Analysis 9 Porter's Value Chain 9 Boston Consulting Group 12 Financial Analysis 13 SWOT 14 Strength 14 Weakness 14 Opportunities 14 Threats 15 3. Conclusions 15 Marketing 15 General 15 4. Recommendations 16 Bibliography 17 Appendix 17 Appendix I 17 Appendix II 17 Appendix III 17 Appendix IV 17 Appendix V 17 Appendix VI 17 1. Introduction: What is PEPSICO? PepsiCo is one of the most successful beverage and snack food business in the world. The company consist of: Frito Lay Co., Pepsi-Cola Co., and Tropicana Products. Brief History of PEPSICO PepsiCo was funded in 1965 by Donald M. Kendall Pepsi-Cola president, and Herman W. Lay, president of Frito-Lay. Caleb Bradham, a New Bern, N.C. pharmacist, created pepsi-Cola in 1890. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. In 1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd. Anthony Rossi founded Tropicana in 1947. Business Segments Frito-Lay Frito-Lay, Inc was funded in 1961, by merging of The Frito Company and H.W. Lay Company. Today, Frito-Lay brands account for 40% of the world, snack chip industry, and 56% of the U.S. industry. Often, Frito-Lay Company products are known by local names (Matutano in Spain, Walkers in the United Kingdom and others.) Major Frito-Lay Company products: - Lay's Potato Chips - Baked Lay's Potato Chips - Ruffles Potato Chips - Doritos Tortilla Chips - Tostitos Tortilla Chips - Baked Tostitos - Santitas Tortilla Chips - Fritos Corn Chips - Cheetos Cheese Flavoured Snacks - Rold Gold Pretzels - Funyons Onion Flavoured Rings - Sun chips Multigrain Snacks - Cracker Jacks - Chester's Popcorn - Grandma's Cookies - Munchos Potato Chips - Smart food Popcorn - Baken-ets Fried Pork Skins - Frito-Lay Dips & Salsa - Sabritas Potato Chips - 3D's - Smiths Potato Crisps - Walkers Potato Crisps Pepsi-Cola Company Caleb Bradham founded pepsi-Cola in 1890. Brand Pepsi and other Pepsi-Cola products account for nearly one-third of total soft drink sales in the United States, a consumer market totalling about $58 billion. Outside the United States, Pepsi-Cola beverages are available in about 160 countries. Today Pepsi-Cola products account for about a quarter of all soft drinks sold internationally. The company has also established operations in the emerging markets of the Czech Republic, Hungary, Poland, Slovakia and Russia, where Pepsi-Cola was the first U.S. consumer product to be marketed. Pepsi-Cola provides advertising, marketing, sales and promotional support to Pepsi-Cola bottlers and food service customers. This includes some of the world's best and most recognized advertising. New advertising and exciting promotions keep Pepsi-Cola brands young. Pepsi-Cola Company products: - Pepsi-Cola - Diet Pepsi - Pepsi One - Mountain Dew - Slice - Mug Root Beer - Mug Cr?me - All Sport - Lipton Teas (Partnership) - Aquafina Water - Frappuccino Coffee Drink - Mirinda - 7UP (outside the U.S. only) - Fruit Works - Pepsi Max Tropicana Anthony Rossi founded Tropicana in 1947. The company entered the concentrate orange juice business in 1949, registering Tropicana as a trademark. In 1954 Rossi pioneered a pasteurisation process for orange juice. For the first time, consumers could enjoy the taste of pure not-from-concentrate 100% Florida orange juice in a ready-to-serve package. The company went public in 1957, was purchased by Beatrice Foods Co. in 1978, acquired by Kohlberg Kravis & Roberts in 1986 and sold to The Seagram Company Ltd. in 1988. Seagram purchased the Dole global juice business in 1995. PepsiCo acquired Tropicana, including the Dole juice business, in August 1998. Today, Tropicana is the world's largest marketer and producer of branded juices with products available in 50 countries worldwide. Tropicana products: - Tropicana Pure Premium - Tropicana Season's Best - Dole Juices - Tropicana Twister. - Hitchcock - Looza - Copella. 2. Company Analysis: External Analysis PEST Analysis: The Pest Analysis identifies the political, economical, social a technological influences on an organization. Political influences: - The production distribution and use of many of PepsiCo product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. - The businesses are also subject to state, local and foreign laws. - The international businesses are subject to the Government stability in the countries where PepsiCo is trying get into (underdeveloped markets). - The federal, state, local and foreign environmental laws and regulations. - The businesses are also subject to de taxation policy in each country they are operating. - They also have to comply with federal, state, local

embarrasing Essay Example

embarrasing Essay Example embarrasing Essay embarrasing Essay embarrasing BY breel 2345675646 Brandia Harris English 2 9/17/13 Essay #1 Equality stated The only thing that can hold a man back is another man. In my opinion I disagree with this statement. I disagree with this statement because I believe ones success is depending on ones self. I say this because I feel as if in order for someone to hold you down; you have to give them permission to do so. I also believe your self-confidence plays a big part as well. Also theres motivation in it with nes self as well. All of these play a big part in Equalities success. The reason I chose these three are because no one can hold you down but yourself. My family has taught me all my life never to give up. They told me to always let my haters be my motivators. So when equality got upset with them for not even giving his idea a chance, he was being degraded. He let them get him out of his character in which I wouldnt have let happen. But since this was in the collectivist time he didnt know ny of this. When they told Equality he couldnt be a scholar, they were aiming at his self-confidence. By them trying to lower his self-confidence that plays a big part in holding him back. It took Equality to realize his ability. It took him to believe in ones self. When he rebelled against them he took back their permission to hold him down or per say back. So the level of authensity they went to really didnt matter in the end. I simply say that ones motivation plays a huge part as well. Self-motivation is how you believe in yourself. When someone tries to hold me back or down it makes me work harder. Its makes me push myself harder. Those trying to hold me down help me to help myself. Just to show that person it didnt work. So by equality taking back their permission, believing in his self-confidence, and motivating himself is what made him excel. Which proves the only thing that can hold a man back is another man is now rendered a false statement?

The Gold Standard vs. Fiat Money

The Gold Standard vs. Fiat Money An extensive essay on the gold standard on The Encyclopedia of Economics and Liberty defines it as: ...a commitment by participating countries to fix the prices of their domestic currencies in terms of a specified amount of gold. National money and other forms of money (bank deposits and notes) were freely converted into gold at the fixed price. A county under the gold standard would set a price for gold, say $100 an ounce and would buy and sell gold at that price. This effectively sets a value for the currency; in our fictional example, $1 would be worth 1/100th of an ounce of gold. Other precious metals could be used to set a monetary standard; silver standards were common in the 1800s. A combination of the gold and silver standard is known as bimetallism. A Brief History of the Gold Standard If you would like to learn about the history of money in detail, there is an excellent site called A Comparative Chronology of Money which details the important places and dates in monetary history. During most of the 1800s, the United States had a bimetallic system of money;  however, it was essentially on a gold standard as very little silver was traded. A true gold standard came to fruition in 1900 with the passage of the Gold Standard Act. The gold standard effectively came to an end in 1933 when President Franklin D. Roosevelt outlawed private gold ownership. The Bretton Woods System, enacted in 1946 created a system of fixed exchange rates that allowed governments to sell their gold to the United States treasury at the price of $35/ounce: The Bretton Woods system ended on August 15, 1971, when President Richard Nixon ended trading of gold at the fixed price of $35/ounce. At that point for the first time in history, formal links between the major world currencies and real commodities were severed. The gold standard has not been used in any major economy since that time. What system of money do we use today? Almost every country, including the United States, is on a system of fiat money, which the glossary defines as money that is intrinsically useless; is used only as a medium of exchange. The value of money is set by the supply and demand for money and the supply and demand for other goods and services in the economy. The prices for those goods and services, including gold and silver, are allowed to fluctuate based on market forces.   The Benefits and Costs of a Gold Standard The main benefit of a gold standard is that it  ensures  a relatively low level of inflation. In articles such as What Is the Demand for Money? weve seen that inflation is caused by a combination of four factors: The supply of money goes up.The supply of goods goes down.Demand for money goes down.Demand for goods goes up. So long as the supply of gold does not change too quickly, then the supply of money will stay relatively stable. The gold standard prevents a country from printing too much money. If the supply of money rises too fast, then people will exchange money (which has become less scarce) for gold (which has not). If this goes on too long, then the treasury will eventually run out of gold. A gold standard restricts the  Federal Reserve  from enacting policies which significantly alter the growth of the money supply which in turn limits the  inflation rate  of a country. The gold standard also changes the face of the foreign exchange market. If Canada is on the gold standard and has set the price of gold at $100 an ounce, and Mexico is also on the gold standard and set the price of gold at 5000 pesos an ounce, then 1 Canadian Dollar must be worth 50 pesos. The extensive use of gold standards implies a system of fixed exchange rates. If all countries are on a gold standard, there is  then  only one real currency, gold, from which all others derive their value. The stability of the gold standard cause in the foreign exchange market is often cited as one of the benefits of the system. The stability caused by the gold standard is also the biggest drawback in having one.  Exchange rates  are not allowed to respond to changing circumstances in countries. A gold standard severely limits the stabilization policies the Federal Reserve can use. Because of these factors, countries with gold standards tend to have severe economic shocks. Economist  Michael D. Bordo  explains: Because economies under the gold standard were so vulnerable to real and monetary shocks, prices were highly unstable in the short run. A measure of short-term price instability is the coefficient of variation, which is the ratio of the standard deviation of annual percentage changes in the price level to the average annual percentage change. The higher the coefficient of variation, the greater the short-term instability. For the United States between 1879 and 1913, the coefficient was 17.0, which is quite high. Between 1946 and 1990 it was only 0.8. Moreover, because the gold standard gives the government little discretion to use monetary policy, economies on the gold standard are less able to avoid or offset either monetary or real shocks. Real output, therefore, is more variable under the gold standard. The coefficient of variation for real output was 3.5 between 1879 and 1913, and only 1.5 between 1946 and 1990. Not coincidentally, since the government could not have discretion over monetary policy, unemployment was higher during the gold standard. It averaged 6.8 percent in the United States between 1879 and 1913 versus 5.6 percent between 1946 and 1990. So it would appear that the major benefit to the gold standard is that it can prevent long-term inflation in a country. However, as  Brad DeLong  points out: ...if you do not trust a central bank to keep inflation low, why should you trust it to remain on the gold standard for generations? It does not look like the gold standard will make a return to the United States anytime in the foreseeable future.

Systems Thinking Assignment Example | Topics and Well Written Essays - 250 words

Systems Thinking - Assignment Example Alman (2011) noted that â€Å"systems thinking have been described as an approach to problem-solving where "problems" are viewed as symptoms of an underlying system.† This means that in the context of Cincinnati Children’s Hospital, applying systems thinking would mean that the hospital will focus on finding underlining causes of problems so that treating symptoms alone will not create a situation of problems reoccurring time and over again (Meadows, 2008). There are a number of ways in which the hospital has applied this key principle of systems thinking. First, the hospital has as part of its three main goals, the need to emphasis on research and teaching. Meanwhile, researching in pediatric care entails practices that bring system builders closer to the need to always dig beyond problems that are seen on the surface. Instead, they dig very deep to ensure that causes of problems that are seen on the surface are addressed from its root cause. Another important principl e of systems thinking is the fact that it incorporates the role that all stakeholders have to play in the solution of a given problem. This is also something that has been in practice at the hospital since 1994 when the management of the hospital decided to undertake a dramatic shift from the way it went about its business to focus on improvement of the hospital’s delivery system. Once systems thinking has been adequately applied at the hospital, there are several values that the leadership of the hospital will derive.

Major Trends in the Car Industry Research Paper Example | Topics and Well Written Essays - 750 words

Major Trends in the Car Industry - Research Paper Example There are many major trends that will be impacting the automobile industry in the next five years. Fuel prices are not constant and this is something that will change the whole outlook of the automobile sector. The reliance on conventional fuel will decrease over time and new methods of energy will revolutionize the car industry. China has already announced incentives to companies in return for new energy vehicles (RNCOS, 2009). This will have a huge impact on the rest of the world. A shift in the energy is almost inevitable in future because the rising prices of oil has made it necessary for the world to look for new energy sources. This trend will revolutionize the automobile sector forever. The harmful effects on environment by the use of conventional fuel are also one reason for this future trend. Global warming is a significant issue and it is identified by all countries now. Automobile companies are already being criticized for not using eco friendly methods in order to preserve the environment. This trend has started to affect the marketing of cars already with Toyota brining its Hybrid car in the market. This trend will continue to grow and in the next five years eco friendliness will be very important for the automobile industry. Cars will be made in future with special consideration for the environment. An important trend that is imminent is the establishment of new markets for automobiles. The developing countries in future will be the new markets for cars (Audet, 1998). These countries will have a whole new social structure and the companies will have to shape their strategies according to the local environment. The establishment if plants will also be done according to the geographical location. There will also be an increases emphasis on safety in the coming years. This trend will definitely hit the automobile sector.