International Marketing Assignment (current Issue) Essay

International Marketing Assignment (current Issue) Essay International Marketing Assignment (current Issue) – Essay Example DRAFT Tylor in the article â€Å"Samsungs S4 heads for a Galaxy far, far away† explores the increased properties of the new Samsung galaxy S4 tablet and its features, classified as the best smart phone in the market as yet. The phone that has an 18 inch screen has been developed with the most sophisticated Android technology ever on earth. The phone seeks to maintain the leadership of Samsung in the smart phones industry. Product innovation involves the creation of a new product or improving the features of an existing product. The smart phone has new software features and increased hardware tweaks in a package similar to Samsung galaxy S3, although it is greatly improvised than the previous. The elements of the phone include a metal casing; it is narrower than its predecessor the Galaxy S4. Its screen is clearer and brighter in comparison to other phones. The phone has a removable battery pack which makes it switchable when it runs out of power. However, the hardware is consi dered to be non-revolutionary. Contrary to this, the software is nice since a user do not have to touch the screen to navigate through the applications. It has a facial recognition element. According to the smart phone has been designed to be water proof and Taylor, P. (2013, Mar 15). Samsungs S4 heads for a galaxy far, far away.  Financial Times. Retrieved from http://search.proquest.com/docview/1317138701?accountid=45049Seitz, P. (2013, Mar 14). Qualcomm seen as key beneficiary of samsung galaxy S4.  Investors Business Daily. Retrieved from http://search.proquest.com/docview/1324599173?accountid=45049Sebastian, A. (2013). Samsung galaxy S4 dimensions, weight, battery, and hardware specs confirmed ahead of launch.ExtremeTech.Com,  Retrieved from http://search.proquest.com/docview/1318492357?accountid=45049